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Research papers
Consumer typology in Saudi Arabia
The housewife in Saudi Arabia is an important consumer most notably because of the introduction within the last year of broad scale advertising on the national TV networks. This paper examines the beliefs, attitudes and lifestyle of this group and...
Catalogue: Seminar 1987: Research In Arab Countries
Author: Mike Jewell
June 15, 1987
Research papers
Introduction
This section, as in earlier editions, concentrates on marketing research techniques. While the section is aimed principally at practitioners and students of market research, it may also prove useful to the market research user as a guide to the...
Catalogue: Consumer Market Research Handbook
Author: Robert M. Worcester
August 1, 1986
Research papers
The use of new technology to help the consumer
This paper describes the work of Consumers' Association, publishers of Which?, and of The Survey Unit, giving some details of their aims, organisation, and methods, and describing briefly the problems, particularly those associated with data...
Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Michael Warren, Michael Willmott
June 15, 1984
Research papers
Marketing analysis on the basis of consumers' degree of involvement
Consumers' involvement in products considerably moderates their reactions to marketing and advertising stimuli. Involvement has now gained the status of a major parameter to be taken into account in advertising and marketing strategies. Current...
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Gilles Laurent, Jean-Nöel Kapferer
Company: IFOP
June 15, 1984
Research papers
The importance of brand preference in adolescence for brand loyalty later on
How great is the brand-loyalty of adolescents? This is a crucial question of brand advertising and marketing strategies directed towards young people. In this study, carried out in 1984 data on brand-use and brand-preference was collected for 1970...
Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Brigitte Melzer, Astrid V. Middelmann-Motz
June 15, 1984
Research papers
Do-it-yourself products for home improvement/repair
This study was, therefore, designed primarily to determine the demographic and socioeconomic profile of do-it-yourselfers. Data obtained from 119 households located in the city of Niagara Falls and suburbs, and analyzed using discriminant analysis...
Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Venxatakrishna V. BeIlur
June 15, 1984
Research papers
